Marketing Specialist
The Marketing Specialist plays an important role in supporting Devenish North America’s marketing efforts by implementing digital content, creative development, and collaborating with cross-functional teams. This position is responsible for bringing marketing projects and campaigns to life through a combination of creativity and hands-on execution. The individual will work closely with the marketing team to implement the company’s commercial marketing goals and enhance overall brand visibility.
Primary Responsibilities
Digital Marketing
- Implement and maintain content across Devenish – North America website, social media channels, email marketing and other digital content
Creative Development
- Conceptualize and design engaging advertising materials across print, digital, social, and outdoor media
- Collaborate with internal teams to create visual and written content that aligns with brand identity, corporate goals, and campaign objectives
- Develop high-quality graphics, layouts, illustrations, and visual assets for various platforms (advertising ads, websites, social media, email campaigns, etc.) while ensuring brand consistency
Campaign & Event Support
- Assist with outbound and inbound marketing activities, including content development, advertising, event planning, and executing marketing tactics based on creative briefs
Collaboration & Communication
- Collaborate with marketing and cross-functional teams to develop creative design and layout projects from conception to final output of deliverables
- Coordinate with marketing and cross-functional teams to ensure consistent brand messaging and effective communication, while managing multiple projects in a fast-paced environment
Brand Management
- Ensure brand consistency across all materials and external communications and develop written content that aligns with corporate goals and brand identity
Other Duties:
- Track and analyze digital metrics, website analytics, and email campaign performance; support trade shows and customer events; and assist with additional tasks as needed
Required Skills:
- Bachelor’s degree in Marketing, Communications, or related field
- Proven experience as marketing specialist or similar role (2-3 years of experience)
- Experience with maintaining and updating websites
- Familiarity with social media platforms (e.g., Facebook, LinkedIn)
- Basic understanding of search engine optimization and search engine marketing to drive traffic
- Experience creating, managing, and analyzing email campaigns (e.g., Mailchimp, or other email marketing tools)
- Graphic Design: Proficiency in design software such as Adobe Creative Suite (Illustrator, Photoshop, InDesign)
- Ability to conceptualize and pitch original ideas for advertising materials and creative content
- Ability to execute marketing campaigns from start to finish, including content creation, distribution, and performance tracking
- Ability to work effectively with cross-functional teams (e.g., marketing, sales, design, product teams) to ensure alignment of goals and deliverables
- Writing and editing skills for creating content that aligns with brand voice, product messaging, and campaign objectives
- Ability to juggle multiple projects, manage deadlines, and keep projects moving
- Experience developing content that aligns with corporate goals and messaging and understanding how content can be adapted for various platforms (social media, website, email)
- Ensuring that all content (whether written or visual) adheres to brand standards and quality
- Ability to manage multiple tasks and prioritize work effectively
Tools and Platforms to Know:
- Adobe Creative Suite (Illustrator, Photoshop, InDesign)
- Project Management Software
- Email Marketing Platform(s)
- Website CMS Platform(s)
- LinkedIn and Meta
Compensation Rage:
- $45,000 – $55,000
Location: Fairmont, MN (1-2 hrs driving distance)
Reports To: Marketing Manager
Employment Type: Full-Time
How to Apply:
Please email your information to: Larry.Wigand@DevenishNA.com.
Devenish Nutrition Ltd is an Equal Opportunities Employer and welcomes applications from all sections of the community
